Oh Siti Khadijah!

Assalamualaikum & Greetings!

So it's been awhile since i updated my blogspot. Today's topic is about the effectiveness of media planning in advertising industry. Since i'm taking media planning this semester, i do had a few idea on how media planning actually work in this industry. So i'm gonna highlight and describe 3 effectiveness of media planning for Siti Khadijah telekung.

1. Siti Khadijah Memberi Nafas Baharu.

I will be using billboard for Siti Khadijah telekung because i believe that people actually pay attention to billboard more to other media. And most of people in Malaysia prefer driving instead of other transportations. Hence, the billboard. It will be place at federal highway connecting Kuala Lumpur to Klang valley. Usually in this highway where most drivers use to go anywhere they like as an alternative or main road. So it will be a suitable place to put this billboard at the federal highway. Furthermore, why did i choose "Siti Khadijah memberi nafas baharu"? it is because when they feel or wear this telekung brand, they will feel that it is not an ordinary telekung. The quality are much better and easier to wear. I know that because i have one and i can't deny, it is not like other telekung. It gives you another whole experience wearing it. 

2. Satu Klik Sahaja!

                               

                 

                                                   

Next, since PKP has started people are now shifting to online shopping. With this social advertisement, it will be easier for Siti Khadijah to create an awareness about their brand where they will be providing an online shopping and delivery for everyone that stay at home. This will show to everyone that Siti Khadijah can still maintain and provide good services by online shopping. Most people these days prefer online shopping than walk in store because the tendency to get CoronaVirus is lower if we stay at home. Hence, this ad will show how they are good and maintain a connection with the consumers. Besides, the copy "Satu Klik Sahaja" meaning to say that with the link on the description it will send directly to their website and help the consumer to purchase the product without having trouble. The copy want to indicate that you can still buy the telekung through online and will straight delievery it infront of your doorstep. How easy is that?

3. Bukan Sekadar Telekung

                                                                                             

Lastly, the Siti Khadijah advertisement will be place at the mobile standee in every mall. It is because when we place the ads in the mobile standee in a mall somehow people will notice the ads and slowly react to it. Now that people can go to the mall to buy groceries, shopping or even having a meal when they pass by the mobile standee they will quickly react to it. Hence, this is important to the Siti Khadijah as it want to show how good their marketing and telekung is. Besides, why i choose the copy "Bukan sekadar telekung"? we can see in the picture that, Siti Khadijah telekung is unique and different with others not because of their quality only but also the pattern and lace. Their designs are minimal and eye catching to look at. Sometimes, people would buy a telekung that has a pattern and design because it attract them more to wear it while performing their solat. And this will help to boost the sale as it is becoming a trend to have a telekung that has a really nice, unique and minimal design.

As a conclusion, these 3 effective media can help to increase the sales and marketing for Siti Khadijah. If they can implement the idea and it will create brand awareness. So that is all from me. Thank you!